![]() ![]() However, when the transfer language died at the capitol, we made the difficult decision to stop our Atlanta project on July 2 and fully focus on the Los Angeles project instead. Unknown to many, we had been working for over a year on a beltline brewery location in Atlanta with a developer and Atlanta design firm. As a result, our usual adversaries at the capitol used this opportunity to sideline the inclusion of the beer transfer language and HB 879, regarding alcohol delivery, specifically omitted breweries, and brewpubs. When COVID-19 hit, a lot of attention rightfully shifted toward helping our retailers with to-go alcohol sales. In 2020, Creature worked with other GA breweries to craft language to ensure that transfer of product between breweries of common ownership was legal. Making Tropicalia at locations 60 miles apart is both inefficient and less sustainable. For Creature, the largest barrier to investing in another Georgia brewery is that current interpretation of the law is that a brewery cannot sell beer directly to a consumer at one brewery taproom if that beer was produced at one of the brewery’s other taproom locations. There remain many issues with Georgia beer laws. The most common question we have received is “Why not Atlanta?” While we will forever remain committed to investing and growing in our hometown of Athens and our home state of Georgia, we must be clear: We are not opening another brewery in Atlanta or Georgia at this time because of state laws. Many have speculated about it being due to state laws, personal reasons, business strategy, or a relationship with an award-winning film director, and everyone is right. Many things go into a decision like this one, as it was during the process of selecting our first (Snow Tire) and second (Southern Mill) brewery locations in Athens. We have heard your questions about why we chose Los Angeles, our plans for distribution out West, and why we did not open in Atlanta first. To start, THANK YOU for the overwhelming outpouring of support! We are extremely excited about this next step for Creature Comforts.
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